Tracker And NG Bailey Partner To Reduce Driver-Related Incidents By Nearly Two Thirds

Tracker telematics help improve driver behaviour and fleet/fuel efficiencies

LONDON, U.K. – December 5, 2019 – CalAmp (Nasdaq: CAMP), a global technology solutions pioneer transforming the mobile connected economy, today announced its subsidiary, Tracker, is partnering with NG Bailey, the UK's leading independent engineering and services business. NG Bailey has deployed Tracker’s SmartFleet™, a telematics solution designed to help improve driver behaviour and fleet/fuel efficiencies across its fleet of 240 service vehicles. As a result, NG Bailey has seen enhanced driver safety, with the frequency of driver-related incidents reduced by more than 65% since the last recording.


When NG Bailey acquired Freedom in 2018, it identified a key area for improvement in the company’s fleet of vehicles. The majority of Freedom’s vans were more than five years old, causing them to be inefficient and expensive to run.

“As a responsible business, we strive to manage our impact on the environment by working to reduce carbon emissions and we take the duty of care for our fleet drivers very seriously,” commented Pritesh Acharya, NG Bailey’s Fleet Manager. “By partnering with Tracker, we developed a technology solution that improves driver safety, whilst also reducing the environmental impact of our vehicles.”

The first step NG Bailey took was to replace the complete Freedom fleet of 240 vans, ensuring the new fleet was compliant with Euro 6 standards for emissions, and most importantly, outfitting the full fleet with Tracker’s SmartFleet technology. Tracker’s telematics solution is designed to monitor three key areas of driving: acceleration, braking and speed.

“The valuable data insights we’ve received from Tracker allowed us to establish a baseline for driving standards across our fleet, something we couldn’t do before.  With the data we were able to compare driver performance to identify inadequacies, thus enabling key individuals to take note and make appropriate changes,” explained Pritesh Acharya. “In addition, the data has given us a greater understanding of what, where, how and why incidents occur, so that we can work more closely with our drivers to mitigate future incidents.”

The programme has been well received by staff across the Group and NG Bailey has taken the step of recognising good driver behaviour with a quarterly reward as an incentive. Concurrently, by encouraging good driving in its fleet, NG Bailey has also reduced fuel costs and is spending noticeably less on wear and tear maintenance. 

“We are delighted to be working with NG Bailey and witness such positive driving behaviour changes in its fleet,” Mark Rose, managing director of Tracker added. “Through our innovative approach and expertise, our aim is to provide technology solutions to help businesses meet their duty of care obligations and to overcome some of the challenges they face when managing vehicle fleets. In doing so, we are not only reducing fleet management running costs, but we’re also making drivers more aware of their driving behaviour, which makes our roads safer for everyone.”