Tracker and cap hpi Partner to Help Car Dealers Uncover Hidden Revenue Opportunities

Partnership empowers dealers to bring customers peace of mind and potential premium savings, while also boosting their own incomes 

Two of the industry’s leading vehicle fraud and protection experts, Tracker and cap hpi, have joined forces to offer a unique opportunity for dealers to tap into a new income stream hidden on their forecourts.
Car retailers who conduct provenance checks on their stock with cap hpi, will also be told if the vehicle has a Tracker stolen vehicle recovery (SVR) device installed.  If it does, dealers can offer a Tracker SVR subscription service to the vehicle’s new owner, upon purchase, and earn commissions from Tracker.

Enhance your customer experience and strengthen loyalty

This is an extraordinary opportunity for dealers to help customers protect their new purchases with market-leading tracking technology by taking advantage of a Tracker subscription, and without the need for a device purchase and installation. In turn, dealers will be able to offer even more value-added benefits to their customers while also earning additional indirect recurring revenue. More importantly, they will be enhancing the customer experience and strengthening customer loyalty.
Mark Rose, Managing Director for Tracker explains: “As the nation eases out of lockdown once again, used car dealers across the UK are opening their doors to buyers ready to spend. Our collaboration with cap hpi enables dealers to bolster these sales by tapping into a hidden revenue opportunity. Owners who part exchange their car do often fail to tell the dealer the car is Tracker-equipped, or indeed, they may not have been aware themselves.  
“Now these dealers have the potential to uncover hundreds of thousands of unsubscribed SVR service fees that could be sitting undiscovered on retail forecourts or showrooms.  While benefitting from these new hidden revenue streams, the dealers can also strengthen their customer relationships by offering buyers the ultimate peace of mind: knowing that their vehicle is protected in the event of theft. And, although they might not know it, buyers may also be eligible to benefit financially from a reduction in insurance premiums.”  
Tracker is the only SVR provider that works with the UK’s police forces to assist in recovering stolen vehicles. Its solutions work like an electronic homing device. A covert transmitter is hidden in one of several dozen places around the vehicle. There is no visible aerial, so the thief won’t know it’s there. The combination of VHF with GPS/GSM technology, unique to Tracker, makes its units resistant to GPS/GSM jamming, and allows stolen vehicles to be located even if they are hidden in a garage, a shipping container or shipped abroad.
Chris Wright, Managing Director for cap hpi added: “One in three cars we check has hidden opportunities for value-added services. Dealers will easily be able to find out if a Tracker device is fitted to a car on their forecourt or through a part exchange, simply by running an hpi check. It’s a no-fuss opportunity for dealers to make even more revenue without lifting a finger.  By bringing together our two powerful data sets we are empowering dealers to help used car buyers to better protect themselves against theft, whilst potentially reducing their premiums. Dealers benefit from an additional revenue source and an enhanced reputation. It is a win-win situation, except for car thieves.”