Tracker And Auto Capital Enable Automated Intelligence For Commercial Vehicle Customers

SmartDealer helps fleet operators improve efficiencies, profitability and customer loyalty


 LONDON, U.K. – December 3, 2019 – CalAmp (Nasdaq: CAMP), a global technology solutions pioneer transforming the mobile connected economy, today announced its subsidiary, Tracker, is partnering with London-based Auto Capital, one of UK's leading suppliers of commercial vehicles in the secondary market. The partnership will enable Auto Capital to provide its customers with in-van connectivity solutions and automated intelligence. SmartDealer™ and SmartDrive™, offered by stolen vehicle recovery (SVR) and telematics technology expert Tracker, provide forecourt management and vehicle safety insights for Auto Capital’s fleet operator customers, helping to boost dealer profitability and enhance loyalty with their customer base.

By accessing vehicle location, battery status and Vehicle Identification Number (VIN), SmartDealer enables Auto Capital to manage inventory, shorten customer wait times for vehicle servicing and improve the customer onsite experience. Additionally through Tracker’s customer-facing connected vehicle app, fleet manager customers can opt-in to allow Auto Capital to receive vehicle diagnostic information for proactive response to maintenance and repair issues. This allows Auto Capital to offer bespoke and timely services and discounts to customers, thus securing post-sales revenue.

“We signed up to the SmartDealer service with Tracker because of their focus on customer service, which is of the utmost importance for Auto Capital,” said the Director of Auto Capital. “Tracker has a strong reputation in the market as the leading connected vehicle technology expert. As a business, we aim to continually exceed our customers’ expectations by providing the best service, best value and convenient facilities, while operating with the highest level of honesty, integrity, responsibility and professionalism.”

“We see the app as a customer concierge service, adding value to our overall service offerings and enhancing long-term customer relations. When warning lights appear on the driver’s dashboard, we can contact them to offer support so they can get back on the road or arrange repairs before the fault develops into something more serious and costly,” the Director of Auto Capital added. “In addition, the app allows us to make direct and immediate contact with the drivers, which can improve vehicle and driver safety for our fleet customers. We are excited to be able to offer this solution to our existing and new customers and expect to see increasingly rapid up-take of SmartDrive in the coming months.”

“We are delighted to be working with Auto Capital, bringing the benefits of SmartDealer to the business whilst delivering the app to Auto Capital’s existing, new and future customers,” added Mark Rose, managing director of Tracker. “The new ability to flag any vehicle issues before they develop into potentially dangerous faults will help enhance the customer’s vehicle ownership experience and build stronger customer loyalty for Auto Capital.”

In addition to fleet efficiencies and vehicle safety, Tracker delivers Stolen Vehicle Location Assist via the app to mitigate the costly impact of vehicle theft. A simple call to a U.K.-based trained agent can help quickly track and locate the customer’s vehicle.

“The fact that commercial van theft has increased by over 50% in the past five years demonstrates how dealers like Auto Capital need a stolen vehicle recovery provider they can trust,1” added Rose. “Not only can Tracker provide operational benefits via SmartDealer, but we can deliver revenue generation opportunities with SmartDrive and peace of mind for Auto Capital’s customers using our SVR and telematics expertise.”


Our app also offers customers access to powerful SaaS-based connected car services, including:

·        CrashBoxx™ automotive OEM-grade crash detection providing dealers and customers with real-time notification of when a  vehicle is involved in a collision, including severity of the crash

·        Tripwire™ Early Warning – timely alerts if a customer’s car moves un-expectantly, is towed or stolen

·        Journey History – track business or personal trips with easy report documentation

·        Virtual Boundariesnotification when drivers arrive at set destinations

·        Speed Alertsnotification of speeding alerts

·        Where’s My Car? – easily pinpoint your vehicle on the map


In addition to optimising aftersales growth, SmartDealer helps dealers manage and optimize their inventory prior to sale. Benefits include:

·        Auto Inventory Management – quickly find any vehicle on the forecourt and actively monitor inventory; spend less time looking for vehicles and more time making sales

·        Low Battery Alerts – get alerts for every vehicle on your forecourt, enabling you to prioritise servicing for vehicles that need it most and by eliminating unforeseen delays to deliveries and test drives

·      Virtual Boundaries – innovative geofencing technology sets a virtual boundary around vehicles, the forecourt and other landmarks to get alerts about unauthorised movements

·        Additional Service Revenue –alerts highlight when there’s an issue with a customer’s vehicle, so you can proactively offer your services

·        Loyal Customer Base – keep customers coming back by offering services and discounts based on mileage and vehicle status