Partnership with Tracker sees customers offered protection against rising vehicle theft

Stoneacre Motor Group, one of the most successful and fastest growing motor groups in the UK, is to offer past, present and future customers the option of having a Stolen Vehicle Recovery (SVR) device from Tracker fitted to their new or used car or light commercial vehicle (LCV). This value-added service reflects the Group’s commitment to delivering exemplary aftersales support to enhance customer service and boost loyalty.

The new partnership aims to protect customers against the rising threat of keyless vehicle theft which has increased significantly in recent years. In 2020, 93% of the stolen vehicles Tracker recovered had been taken by thieves using technology to intercept keyless car fob signals, an increase of 27% over the last 5 years.

“As a market leader in SVR solutions, Tracker’s brand is widely recognised and respected, which is why we employed its solutions to manage and protect our own fleet of company cars and courtesy vehicles,” said Gerry George, Aftersales Director for Stoneacre. “And we have experienced first-hand the benefits of Tracker’s SVR capabilities when our vehicles were stolen but quickly recovered, courtesy of Tracker and its police partnership. Following our own positive experience, we wanted to share these benefits with our customers, which is why we are not only offering SVR solutions to new customers, but existing customers too.

“As a company we pride ourselves on our family values, customer service and 100% customer satisfaction rate. Our customers, whether private buyers or fleet business customers, know they can trust Stoneacre to not only provide them with the right new or used vehicle but also take care of it throughout their ownership experience.  Now we are going a step further by offering them the best solution to help protect their vehicle from the very real and growing threat of theft.”

Investment in an SVR solution is typically considered a vital part of the new vehicle sales process, as opposed to the faster impulse-led purchases of used buyers.  For this reason, Stoneacre has galvanised its Business Development Centre to proactively contact its previous buyers of used cars and LCVs, to ensure the benefits of Tracker are available to all customers.

“With support from Tracker we have trained our telephone, digital and showroom sales and support teams to ensure they are best placed to help our customers choose a Tracker solution that meets their particular needs. Crucially, we have also introduced an interest free payment programme to help customers make the investment,” explained Gerry George. “The extension of our relationship with Tracker brings together solutions that best protect the business and our valued customers. Together we are offering true peace of mind, increasing customer loyalty and retention, whilst increasing revenue earning opportunities for the business.”

Mark Rose, Managing Director for Tracker adds: “Private owners, company car and van drivers, and fleet managers alike are increasingly aware of how tech-savvy vehicle thieves are today. Stoneacre is meeting a need by addressing these concerns and helping its customers to protect the vehicles they buy or lease. The interest-free finance offer ensures this protection is accessible to all buyers, adding value and improving the customer experience still further, whilst also adding a new revenue stream to help dealers navigate market challenges.”

Tracker is the only SVR provider offering vehicle tracking systems that are supported nationwide by UK police forces. Tracker SVR solutions work like an electronic homing device. A covert transmitter is hidden in one of several dozen places around the vehicle. There is no visible aerial, so the thief won’t even know it’s there. The combination of VHF with GPS/GSM technology, unique to Tracker, makes its units resistant to GPS/GSM jamming, which allows the stolen vehicle to be located even if stored underground, in a metal container, or even if it is successfully shipped to Europe. Tracker is simply a superior security defence against determined thieves.