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Protect customers from car thieves who favour Mercedes-Benz

Date: 02 May 2013

Latest figures from stolen vehicle recovery (SVR) expert, TRACKER, reveals that last year the company recovered over £2 million worth of Mercedes-Benz.  In total over £12.5 million worth of cars were recovered by TRACKER in 2012, highlighting the opportunity for dealers to add value to their customer proposition and boost profitability by providing peace of mind in the form of SVR units.

Mercedes is a very desirable make and is favoured with the rich and famous. Only recently Made in Chelsea celebrity Millie Mackintosh opted to purchase a SLK-Class Coupé, joining her fiancé Professor Green who already owns a SLS-Class. With the SLK coming out as the top favorite model for thieves to steal and an on the road price tag of around £30k, fitting a TRACKER will give car owners the ultimate reassurance should the worse happen.

Stuart Chapman, Police Relationships Manager for TRACKER explains, “The theft of vehicles has become much more sophisticated and in some instances brutal, as criminals find more ways to steal desirable, high-end cars.  In turn, we are seeing that vehicle owners are looking at every way they can to protect their pride and joy, and if a dealer can offer them a way to, it can only serve to strengthen the customer relationship and keep them coming back.”

Dealers “are not seeing SVR solutions as means to increase revenue” - TRACKER

TRACKER believes that profit generators that don’t require a wholesale revolution in the sales process are the foundation for a successful dealership, but that dealers are not seeing SVR solutions as means to increase revenue.  Dealers can truly differentiate themselves from competitors, offering real value, and TRACKER is urging dealers to extend their offering to include SVR solutions alongside warranty, paint-protection and other aftersales products.

Installing a TRACKER significantly increases the chances of a stolen vehicle being recovered and returned to its owner. Over 95% of cars fitted with a TRACKER device are successfully located and returned to owners, usually within 24 hours.

TRACKER is the ONLY stolen vehicle recovery system operated by all Police Forces across the UK. The SVR systems work like an electronic homing device. A covert transmitter is hidden in one of several dozen places around the vehicle. There is no visible aerial, so the thief won’t even know it’s there.  Unlike other car tracking solutions, the device works even if the vehicle is hidden in a garage or shipping container.

Top 6 Models Recovered by TRACKER in 2012

  • Mercedes-Benz SLK
  • Mercedes-Benz ML
  • Mercedes-Benz C Class
  • Mercedes-Benz CLS
  • Mercedes-Benz E Class

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