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UK sales of the Prius exceed 130,000

Date: 20/01/2014 17:11:04
Category: Fuel Efficiency
Author: Michael McFadyen

Toyota has revealed that sales of its Prius have exceeded 130,000 units since the launch of the model in 1997.

This news comes as part of an announcement that the car manufacturer had reached the six million sales mark for the Prius, by the end of December 2013, abpclub.co.uk reports.

Toyota Motor Europe revealed that it had experienced a 43 per cent year on year increase in sales of its hybrid models; the Toyota Prius, Auris and Yaris, and the hybrid Lexus. These totalled global sales of 156, 863 vehicles in 2013.

Toyota has claimed that the introduction of the Prius has reduced carbon emissions byan estimated 41 million tons of carbon dioxide, which is believed to be harmful to the environment.

The car maker also aims to release 15 brand new hybrid models before 2016, including the Harrier Hybrid.

Karl Schlicht, executive vice-president of Toyota Europe, told businessgreen.com that Toyota's hybrid models continue to be popular within the European market, where they are produced.

Mr Schlicht said: "Together with our strong C-segment product offensive in both Western and Eastern Europe means that we've grown sustainably for the third consecutive year even as the automotive market we operate in shrank by an estimated two per cent."


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