Almost a quarter of drivers choose to buy new cars in white, new data from the Society of Motor Manufacturers and Traders (SMMT) reveals.
Eleven years ago just 0.68 per cent of new cars bought were white, but in 2014 that figure rose to 22.2 per cent - the most popular the colour white has been since the SMMT's records began almost 20 years ago. Black is the UK's second-favourite colour with nearly a fifth of drivers (19 per cent) picking it, while Grey takes third place with 14 per cent, reports telegraph.co.uk.
Red and blue remain popular colours too, and other, less common shades take up just six per cent of driver's vehicle choices. Before white became the most sought-after car colour, black dominated the market. In 2010, black cars accounted for a quarter of new vehicle registrations, whereas white only took up ten per cent, reports yahoo.com.
The best-selling white car in 2014 was the Ford Fiesta, which racked up 25,845 sales. A spokesman for the SMMT offered a number of reasons as to why the colour is so in demand.
"The rise in white cars began when iPods became mass market in 2005 and 2006 and that started a fashion for having everything in white," he noted. "Car industry trends can last longer so we are still seeing the effects. Plain, non-metallic colours such as white and black tend to be an extra cost option so fleet and consumer buyers may have picked them."