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White cars rising in popularity thanks to iPhone

Date: 05/11/2014 04:39:58
Category: Car tracking
Author: Laura Varley

Apple's iPhone might be responsible for the rising popularity of white cars, a new survey by car leasing firm Arval has revealed.

The study, which cross-referenced car colour choice with people's personalities, age, job title and gender, also found that white car owners are eight years younger than the average driver. They tend to be 38 years old and are most likely to work in higher management, reports plymouthherald.co.uk.

Since the launch of the iPhone in 2007 and the iPad in 2010, the popularity of white cars has increased significantly. In 2004, white cars were so rarely registered that the Society of Motor Manufacturers and Traders (SMMT) didn't even give them their own separate category in its reports. Now, they make up 22 per cent of all car registrations, which is higher than any other colour, reports yahoo.com.

Robert Pieczka, Arval's marketing and insurance director, said the study shows there is a clear correlation between consumer electronics and preferred car colours.

"White has gone from nowhere to being the most popular choice, particularly for younger new car buyers, and those who work in management positions," he noted. "It is seen as dynamic, youthful and helps define cutting edge technology; that's why so many new cars are specified in white."

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