The car-buying version of TripAdvisor is to be introduced to the UK, it has been announced.
CarGurus, owned by TripAdvisor founder Langley Steinert, is based around the opinions of consumers who review dealers by their proximity, the deals offered, their reputation and the specifications of the car.
Having grown to become the third most trafficked car buying site in the US, a version of CarGurus will now become available to UK car buyers from December, am-online.com reports. It will then look to move into Germany, Brazil and Russia.
TripAdvisor amalgamates its customer reviews of hotels and restaurants to produce a ranking system. In the same way, CarGurus allows drivers to tell fellow car-buyers about the bad service they endured at a particular dealership, or to warn them of the hidden fees they were presented with.
Steinert, who sold TripAdvisor in 2004, told fortune.com: "We want to make sure that the first listing you see is the best listing for you not only in terms of price value, but also the dealer's reputation."
The site currently generates revenue of just under $50 million. More than two thirds (70 per cent) of CarGurus' income comes from subscriptions and advertising from leading manufacturers such as Ford and General Motors.