We use cookies to improve your browsing experience and understand how you use our site. Cookies are small snippets of data stored on your device. By continuing to use our website you agree to the use of our cookies on your device. To learn about our cookies or how to avoid them please visit our cookies notice

For your vehicle: 0845 604 6004
For your business: 0845 604 6094

Office opening hours:
Mon-Fri 9am-5pm
Have a customer account? Login

TripAdvisor founder brings CarGurus to UK

Date: 13/10/2014 01:50:04
Category: Car tracking
Author: Jack Stanton

The car-buying version of TripAdvisor is to be introduced to the UK, it has been announced.

CarGurus, owned by TripAdvisor founder Langley Steinert, is based around the opinions of consumers who review dealers by their proximity, the deals offered, their reputation and the specifications of the car.

Having grown to become the third most trafficked car buying site in the US, a version of CarGurus will now become available to UK car buyers from December, am-online.com reports. It will then look to move into Germany, Brazil and Russia.

TripAdvisor amalgamates its customer reviews of hotels and restaurants to produce a ranking system. In the same way, CarGurus allows drivers to tell fellow car-buyers about the bad service they endured at a particular dealership, or to warn them of the hidden fees they were presented with.

Steinert, who sold TripAdvisor in 2004, told fortune.com: "We want to make sure that the first listing you see is the best listing for you not only in terms of price value, but also the dealer's reputation."

The site currently generates revenue of just under $50 million. More than two thirds (70 per cent) of CarGurus' income comes from subscriptions and advertising from leading manufacturers such as Ford and General Motors.

We tweeted...


Register for our newsletter

...and receive the latest car tips, motor news and TRACKER offers straight to your inbox each month.

Register now

Find out more about TRACKER

...with our FREE brochure describing the benefits of our vehicle tracking systems.

Request a brochure

© Copyright 2018 TRACKER Network ltd.