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Skoda recognised as best car brand for customer satisfaction

Date: 30/01/2015 04:08:18
Category: Car tracking
Author: Laura Varley

It would appear that Skoda drivers are the happiest on the roads, as the brand has just been named the best in the industry for customer satisfaction by the Institute of Customer Service.

In the UK Customer Service Index, Skoda scored 82.7 points - a score 4.1 points higher than the motoring industry average of 78.6. This means Skoda placed 18th out of the 197 brands featured in the index, ranking alongside the likes of Amazon, John Lewis and Marks & Spencer, reports fleetpoint.org.

David Allen, head of customer quality and network development for Skoda UK, thanked the brand's retailers for helping to bring its "award-winning range" and great customer service to UK customers.

"Customer service is at the heart of what we do," he said. "We appreciate feedback from organisations such as the Institute of Customer Service to validate the steps that we take to ensure that each and every Skoda customer has a positive experience. This month's findings are a testament to the hard work of each of the brand's 134 retailers."

Jo Causon, Institute of Customer Service chief executive, added that a fast-moving business environment often makes it difficult for brands to offer good customer service, but some have managed to succeed by operating "in an agile and innovative way", notes rac.co.uk.

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