The severe weather that has swept across Britain has made it increasingly difficult for food retailers to continue trading.
Thegrocer.co.uk reports that areas hard-hit by snow have been running out of supplies, with people struggling to make it to work. Some areas have been hit with up to 14 feet of snow and businesses are having to work extra hard just to keep companies running.
Retail buying group Nisa has managed to work against the odds to ensure its deliveries make it through, regardless of the weather. The company has fleet tracking software on its vehicles, allowing members to be kept updated of the status of their deliveries.
Distribution director, Jonathan Stowe said: "The most important aspect in adverse weather conditions is communication so the independent retailer is kept fully informed as to progress.
"The department handled more than 400 phone calls over the weekend and were able to ensure that Nisa members received accurate and timely information regarding the weather impact on their delivery."
Independent.co.uk reports that the severe weather is due to stick around until the end of April with several transport routes being completely impassable. Helicopters have been out to deliver food supplies to far-reaching areas, where people are literally stranded.