Two former rally drivers have smashed the 100-miles-per-gallon (mpg) barrier in an event organised to highlight the benefits of careful driving.
Andy Dawson and Andrew Marriott managed to clock an incredible 108.78mpg whilst driving a Ford Fiesta ECOnetic 1.6 TDCi around a 370-mile course through South Wales and the Cotswolds.
That's despite the vehicle typically averaging just 85.6mpg on the road. The pair completed the astonishing feat whilst competing in the 2012 ALD Automotive/Shell FuelSave MPG Marathon earlier this month.
In an interview with thisisstaffordshire.co.uk, event organiser Ross Durkin said he hoped the achievement would encourage more motorists to drive efficiently.
He said: "The real value of the MPG Marathon is that it highlights the fuel - and hence emissions - savings that can be achieved by any driver of any vehicle. The average improvement over combined cycle figures achieved by the 27 vehicles in this year's event was a whisker under 16 per cent."
The event may well inspire not only members of the public to re-assess their fuel efficiency, but businesses managing fleets, too. Using fleet tracking management technology can help them monitor their workers' fuel efficiency; identifying where they could save money by making their fuel work harder for them.
Hempgmarathon.co.uk reports that one other motorist managed to break the 100 miles per gallon barrier over the course - a Kia Rio 1.1 CRDi eco driven by Mick Linford, which clocked up 102.21 mpg.