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Manufacturers warned against misleading mpg figures

Date: 10/04/2013 16:35:59
Category: Car tracking
Author: David Howells

The Advertising Standards Agency (ASA) has said it will be cracking down on vehicle manufacturers making misleading fuel consumption claims, carsuk.net reports.

Fuel efficiency has become an increasingly important factor for both domestic and commercial buyers when it comes to sourcing a new vehicle, which has prompted many manufacturers to offer the best they can. It has also encouraged more motorists to consider the use of such tools as vehicle tracking to monitor efficiency as well as boost safety.

In some of the more unscrupulous cases, however, manufacturers have claimed their product to be able to accomplish levels of which it would be difficult if not impossible to achieve in the real world.

Now, following a complaint against Audi which was upheld, ASA has said it will be coming down hard on the manufacturers making false or misleading claims.

The Audi case involved the German manufacturer claiming that its A3 TDI model was the "most fuel efficient Audi ever" and was capable of achieving 68.9mpg. One owner who bought the car, however, claimed he had been unable to get anywhere near such values; a complaint which the ASA upheld, despite claims from Audi that such values were given as a guide for comparison.

An ASA spokesperson told fleetnews.co.uk of the ruling: "This is a significant ruling that draws a line in the sand.

"It is not just about Audi. It sets a precedent that will have ramifications for other car manufacturers. The ruling sets out quite clearly that qualification is needed when quoting mpg figures. There will be an industry-wide communication to manufacturers and trade associations so they are aware of what to expect in future."

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