Convenience has emerged as the most common reason for Brits to allow their car insurance to be automatically renewed at the end of each contract term.
A recent study from GoCompare.com found that 8.2 million UK motorists chose not to take action upon receiving their renewal in 2013, with 21 per cent saying they thought searching for a better deal would be much hassle.
The figure is particularly interesting given that most of the respondents were aware they could save money by moving to another provider. The comparison site's data even suggests that some motorists end up overpaying by more than £220, simply by not shopping around.
The research was published in time for what is traditionally the busiest month of the year for insurance renewals. With new registration plates being made available in September, there's usually a surge in the number of policies being taken out, easier.com reports.
GoCompare.com's chief operating officer, Lee Griffin, urged drivers to shop around. He was quoted by yourmoney.com as saying: "While not everyone will be changing their car this year, there will be millions of renewal notices already sitting on the nation's coffee tables and 'to-do' piles.
"Now is the time to be shopping around to try and get a better deal as many insurers will happily renew your insurance automatically unless you contact them to tell them otherwise."