GM has announced that it will be releasing 11 new eco-friendly engines which will deliver improved fuel efficiency, going head to head with Ford's EcoBoost engine.
The series of Ecotec engines will range from a 1.0-litre three-cylinder to a 1.5-litre turbo four cylinder and are said to be quieter than similar engines found in rival car makers' vehicles.
This new focus on smaller, more economical engine design has come after the car manufacturer received increasing pressure from consumers to reduce carbon emissions and improve fuel efficiency, whilst sustaining the high performance of the engines it currently produces.
According to autoblog.com, the engines will be able to deliver the same power that customers expect from a GM engine, with the motors ranging from 75 to 165 horsepower and 70 to 184 pound-feet of torque available across the range.
Steve Kiefer, GM vice president of global powertrain engineering, told driving.ca that different regions of the world require different things; GM aims to meet all of these needs with the latest set of engines.
Mr Kiefer said: "The new engine family is designed to achieve segment-leading refinement and efficiency, and will make its way into five GM brands and 27 models by the 2017 model year."