Fuel-efficient cars experienced a 25 per cent jump in sales last month, according to the latest industry sales figures.
These statistics come from the Society of Motor Manufacturers and Traders (SMMT), which also revealed that new car sales in January have risen by 7.6 per cent on the same period in 2013.
Sales of electronic and hybrid cars also grew in popularity, helping new car sales in January to reach 154,562 units, autocar.co.uk reports.
The report also revealed that the average new car is around 27 per cent more fuel-efficient than those manufactured just seven years ago, highlighting one of the benefits that a new vehicle can bring.
The Ford Fiesta proved to be Britain's bestselling car last month, followed closely by the Vauxhall Corsa, Volkswagen Golf and Volkswagen Polo.
SMMT chief executive Mike Hawes told expressandstar.com that the new car market has mirrored the positive performance in new car sales recorded at the end of 2013, which bodes well for the rest of the year.
Mr Hawes said: "As fuel economy is a major consideration for many motorists, ongoing investment by vehicle manufacturers in innovative, fuel-efficient technology is a key factor in the growing demand for new cars. Looking ahead, the UK automotive industry expects to see moderate, sustainable growth in 2014."