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BMW most desired brand among fleet drivers

Date: 16/10/2014 04:14:36
Category: Fleet tracking
Author: Laura Varley

Fleet drivers prefer their company car to be a BMW, a new survey by Sewells Research has revealed.

The badge a car has is very important to fleet drivers, so it seems, as almost a fifth (19 per cent) named BMW as their most desired company car brand. In fact, the German brands proved to be most desirable, as combined BMW, Mercedes-Benz and Audi nabbed 45 per cent of the vote, reports rac.co.uk.

Ford was a close second to BMW though, with 14 per cent of fleet drivers naming it as their prefered brand. Mercedes-Benz came joint-second, also scoring 14 per cent, whereas Audi claimed 12 per cent of the vote. Honda came tenth, as only one per cent of fleet drivers want one as their company car, reports yahoo.com.

These opinions matter too, as 40 per cent of fleet managers actually take into account their employees favourite brands when picking a shortlist of vehicles.

Simon Staplehurst, commercial manager at Sewells, said the research indicates that there is a rise in the trend for "everyday prestige" when it comes to company cars, which is why brands such as Audi, Mercedes-Benz and BMW scored so highly.

"Yet we are also seeing fleet managers torn between delivering what their drivers want, which is everyday prestige, against what their budgets can deliver," he explained. "This is why Ford and Vauxhall continue to be major heavyweights when it comes to fleet, claiming almost a fifth of the votes combined when it comes to the most desirable cars."

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