Bentley has given the car community a sneak peak into what its first ever SUV model might look like when it hits showrooms in 2016.
Photographed in a desert setting and hidden partly in a cloud of dust, a bronzed version of one of the most eagerly anticipated luxury vehicles in recent years shows Bentley delivering on its promise to create something big and bold.
Forbes.com says the first snapshots show a car that takes plenty of inspiration from the Continental GT but less from the company's EXP 9F. The latter was slated by critics for its poor styling, and it's of little surprise to see Bentley abandoning this prototype in the development of something so important.
The SUV's headlights, grille and front bodywork carry all the hallmarks of a typical Bentley vehicle, yet the man behind the design insists that functionality has also been taken care of.
Speaking to autoexpress.co.uk, Bentley design director Luc Donckerwolke said: "We're going to make Bentleys athletic, more muscular. A Bentley should not be a firework of emotion, it should be like a strong dancer: working hard, performing faultlessly, but not sweating.
"Our cars will have the right about of muscle and elegance," he vowed.
Although few details have been disclosed about the car's engine and technology, Mr Donckerwolke said voice-controlled features like Siri have inspired the SUV's communication system.
The design chief believes these systems could prevent accidents and fit in with the company's focus on innovation.