Audi claims its new business-wide initiative to drive down emissions should help it make inroads with the fleet market, 3d-car-shows.com reports.
The so-called 'Ultra' scheme will see Audi consider new ways of making the entire company more energy efficient, from dealer network to production facilities. One such technique will be to create new, lightweight engines that will severely cut emissions without compromising performance.
The first of these new engines is to be installed in the A4, A5 and A6 models, with a view to rolling it out across the entire car and fleet stock within the following months or years.
Not only would this make the vehicles more efficient, but also bring down the tax costs as a result. Using figures published by Audi, it would mean a new A6 would fall within the 17 per cent benefit-in-kind tax bracket, compared to the current 20 per cent. By April, though, these will have both risen to 18 and 21 per cent respectively.
Audi will surely be hoping this new development will help it make inroads into the fleet world, after similar roll-outs by other firms had exactly that result. One of the most recent was Mazda, which posted a 60 per cent rise in fleet sales after it created the new Skyactiv technology last year.
Commenting, head of fleet at Audi UK, James Douglas, told fleetnews.co.uk: "We're in a very strong position in the marketplace.
"Our proposition, in terms of what our customer base requires and what we're able to deliver, is very good, especially for the fleet market."