Britons have had no choice but to learn to live with the increasing price of petrol, according to Neil Atkinson, cited by bbc.co.uk.
The head of energy research at Datamonitor, an information consultancy, Atkinson told the 'Today' show that it's simple become a common part of life.
"We have learned to live with it," Atkinson told the show's presenter, Simon Jack. However, he did admit that many Britons are getting more value from a litre of petrol than they used to, due to engines generally improving in efficiency. This could also be partially down to uptake of car tracking systems, which can help motorists monitor their fuel usage.
Since the beginning of 2013, in the UK, the average price of petrol has risen by six pence per litre. This is partly due to the pound weakening against the US dollar, the currency by which oil prices are set. As the pound weakens, petrol prices increase rapidly, so it's no surprise Britons have been forced to just accept it.
Something the nation hasn't readily embraced is the geographical difference in price, though. Thisisstaffordshire.co.uk revealed that motorists have expressed fury over the changing prices along the A53, for example.
Rates along this route differ in price by as much as ten pence, with a Morrisons garage in Leek charging 131.9 pence per litre and an Esso station in Endon asking for 141.9 pence per litre. The stations are only four miles apart, showing how location can have an adverse impact on petrol prices.